Caesars Sportsbook Debuts Colossal Ad Campaign, William Hill Phased Out
Posted on: August 2, 2021, 09:15h.
Last updated on: August 18, 2021, 08:12h.
The Caesars Sportsbook has officially debuted in the United States, as Caesars Entertainment does away with the William Hill brand in favor of incorporating its own name into the online gaming space.?
Caesars Entertainment closed on its acquisition of William Hill in April. The roughly $4 billion purchase gave Caesars one of the globe’s most trusted and experienced bookmakers.?
The deal provides the newly formed Caesars Entertainment market access to 18 legal sports betting markets, including 11 mobile jurisdictions, in the US. It is the culmination of Eldorado Resorts’ $17.3 billion reverse takeover of the larger casino firm last year.
Caesars is dropping the William Hill identity stateside and rolling with its own iconic casino identity. The Caesars Sportsbook app is already live in eight states — Colorado, Indiana, Iowa, Michigan, New Jersey, Tennessee, Virginia, and West Virginia. It’s expected to soon come online, pending regulatory approvals, in Arizona, Maryland, and Louisiana.?
William Hill Exit
“Caesar” conjures up various meanings, from the Roman Empire dictator to casinos.?
In the US, Caesars, as it relates to gambling is substantially more known than William Hill. And that’s why the casino company is phasing out the William Hill sportsbook brand domestically. In the Caesars Sportsbook release, Caesars explains that William Hill sportsbooks have — or will be — rebranded to the company’s new sports betting arm.?
Mitchell Marier, a spokesperson for Caesars, told Casino.org that the William Hill brand will remain visible in Nevada at retail sports betting locations not owned by Caesars Entertainment. But every Caesars-operated property on the Las Vegas Strip will incorporate the Caesars Sportsbook, including Caesars Palace, Harrah’s, LINQ, Paris, and Planet Hollywood.?
Outside the US, William Hill is a staple of high streets throughout towns and cities in the United Kingdom. Founded in 1934 by businessman William Hill, the bookmaker counted more than 1,400 betting shops in the UK as of last fall. However, Caesars Entertainment plans to sell many of the retail betting locations in the coming months.?
Various Promos
To lure sports bettors online in the states it operates, Caesars is offering a myriad of promos.
Every bet wagered through the Caesars Sportsbook app — win or lose — collects Caesars Rewards credits that can be used at one of the casino’s more than 50 properties across 16 states. Caesars says its new app also offers extensive odds and flexible wagering limits, and comes with numerous payment options.?
People in states where the Caesars Sportsbook operates should expect to be inundated with television, radio, and social media marketing sports in the immediate future.?
Caesars has brought in comedic actors JB Smoove and Patton Oswalt. In the commercials, Smoove embodies the persona of Augustus Caesar, but an interpretation of the Roman statesman who fancies a sports bet. Patton plays Caesars’ close confidant who introduces him to the Caesars Sportsbook.?
Football fans will also see the Caesars Entertainment brand in the coming months. Caesars Entertainment is the official casino sponsor of the NFL, and recently secured the naming rights to the Superdome, home of the New Orleans Saints.?
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Last Comments ( 53 )
Don't like the bullying of Carl. What kind of message does that send? I get a negative feeling when commercial comes on and I change the channel and/or turn off the sound.
A friend, after reading this content said "White folks be pretty angry with black Caesar, ain't they?". And the earlier post about the ads being "highly racist" was almost, but not quite, as funny as Carl and his goofy persona. I did love the other guy here venting about how it reminded him of high school bullies...really revealing psychodrama there, bro. By the way: it's not real. It's a TV ad. And it's funny. And my wife wants to know where she can find Caesars' laurel wreath glasses frames.
Commercial is highly racist.
These commercials are sooooooo obnoxiously annoying!!! Why would anyone want to listen to someone screaming like that several times a day? I cannot reach the mute button fast enough.
Horrible commercial….obnoxious and reputable.
These ads with the guy pretending to be Ceasar are obnoxious! The spokesman mumbles and screams. I am trying to listen to news stations such as CNN and that comes on and it is so loud everyone in the office jumps. TAKE THAT AD OFF THE AIR. SUSAN
I am astonished at how many people dislike these commercials. The ones featuring Carl make me laugh every time I see them, absolutely hilarious! If I were into gambling, I would use the Caesars Sportsbook app just because of the commercials. I think they need to make some more commercials featuring Carl. He reminds me of one of those buffoons who always ask stupid questions just to be asking a question for attention, and he rightly deserves the treatment he gets for being a dope, and his reactions at getting berated (or ignored) make me laugh no matter how many times I see those commercials.
I so, so love this commercial. It’s funny and it really captures your attention. I look forward to watching it on tv whenever it comes on. It makes me laugh.
The most obnoxious, and disturbing commercials ever!!! Heads should roll for whomever approved these idiotic commercials. And all the BLM bs, how degrading to the whites!!! It displays discrimination, public humiliation, and degradation!!! There is nothing funny about some guy yelling at everyone like an idiot!!! I have had Ceasars Rewards for many years and this sours me on Caesars in general!!!
The commercials are great. I don’t know what some of the quoted idiots find objectionable. I assume they are fans of the Liberty Mutual wet teddy bear commercials.
I hate the ads. The way Caesar scorns, humiliates, and punishes Carl for asking questions reminds me of all the reasons I hated jocks in high school. Do I want to jump into sports betting with bullies who will shame me if I don't understand how everything works? Nope.
I hate the way Carl is treated in this broadcast media. I love Carl from Waukegan and wish that rude ASSHOLE would go away. I would never use this app for any reason, even if it was the only one available.
Huh? They are covering your losses up to five grand- yeah right- can I see the the fine line please, they way we are bombarded by sports betting sites shows me it’s not going well, how on earth can you cover attorney fees and advertising
I love the JB Smooth commercials. Well done! I am willing to wager most of the negative remarks are of a certain race, and that I don't respect at all!
I cannot stand the Caesar's Sportsbook ads. They're loud, intrusive and obnoxious, which is likely exactly what you wanted. But I've already signed up for three different sports gaming apps, and I won't add Caesar's app because the commercials are so annoying!